The customer is always right. OK well not always but we already knew that.
Earlier today I was looking at a company's Twitter feed and shaking my head. The feed read like an organization that wanted to use Twitter but was failing miserably. I should blog that crossed my mind but there was "work" to be done. Then getting ready to take a break this afternoon I read a case study on Comcast reps on Twitter. Long post made short Comcast has some great customer service people on Twitter.
Back then to the company I was looking at this morning. Well call them X because I don't know that much about them or how good or bad their offerings are (although I am nominally a paying customer I just don't use their product much). What struck me in reading the X tweets is just how blatantly they communicated that the policy handbook, profitability and self-interest come first and the customer is a distant thought.
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